• Maximise opportunities for effective outward-facing promotion of the club’s activities and of Rotary more broadly • In partnership with Membership Committee deliver material to inform and encourage new members and volunteers • Develop a plan for proactive community engagement including target audiences • Ensure all public communication channels are up to date and consistent • Budget and management of the club’s expenditure on Public Image activities • Co-ordinate Volunteer of the Year Awards program in partnership with Volunteering Geelong and City of Greater Geelong.